Alex Flowers Profile HeadshotAlex has 15 years of experience in working in the museum sector, delivering learning and digital projects which engage visitors, learners and the curious with culture. Working with cultural, creative and heritage organisations, he supports them in delivering innovative projects that capture their imagination and ambitions. Alex has a broad range of experience in developing and delivering National Lottery Heritage Fund projects, creating activity and interpretation plans and shaping funding applications.

At the V&A he led Digital Programmes, delivering a programme of events, workshops and digital artistic commissions that engaged the public with cutting edge creative practices. The V&A’s Digital Design Week, as part of London Design Festival, was co-curated by Alex and his team and in 2017 in its sixth year of running, it reached over 80,000 visitors.

His curatorial work showcases contemporary pieces by interdisciplinary artists, designers, researchers and technologists and creates opportunities for the public to collaborate and get creative.

His research and work in museum education has taken him to a number of organisations including Museum of London, University College London (UCL), Crafts Council, Central Saint Martins and Brighton Festival. Having studied at University of Wales, Aberystwyth, Alex went on to gain an MA in Museums and Galleries in Education at UCL where he is now a visiting lecturer.

Alex is also Co-Director at Flow Associates, an agency working across arts and culture to help organisations to thrive, engage and innovate.


Spread the Virus: What is Digital Art“, Dateagleart, 2018

The V&A Museum at GOSH“, Great Ormand Street, 2018

3D Printing brings V&A sculptures to patients at Great Ormand Street“, 3D Printing Industry, 2018

Global museums are not afraid of marketing experiments“, M360, Delfi, 2018

When art and tech unite, paintings start to talk in Vilnius“, M360, Delfi, 2018

“Sharing Practice: V&A at Great Ormond Street”, Engage, 2018

Samsung and the V&A bring museum to life with virtual reality workshop“, AV Magazine, 2016

The Victoria and Albert Museum Embraces the Samsung Digital Classroom“, 3D Printing, 2016

Video Games: Curators and Gamers“, The Art Newspaper, February 2015, p.49 – 50

How can museums support the computing curriculum?”, DLNET, 2014

Formal Digital Learning Resources in Gallery, Online and in the Classroom“, DLNET, 2014

Thinking Outside the Screen“, DLNET, 2012

Transforming Galleries through Gaming“, Museums at Play: Games, Interaction and Learning, Museums Etc, 2011

My various articles and blogs on digital arts, design, education and museums can be found here on the V&A website

Selected Talks, Panels & Conferences

Freelancing and the Cultural Sector“, GEM, Camden Arts Centre, 2019

Modern Art and Visitors: designing ways in to art“, MO Museum, Lithuania, 2018

“Bridging the Physical and Virtual: Digital Participation in Galleries”, Amos Rex, 2018

Design Roast: Creativity through making”, Greenwich University, London, 2017

The EdTech Podcast: bridging the gap between Ed and Tech,” Loughbrough University, 2016

The Playable Museum: Collecting Game Cultures”, British Library, London, British Library Labs, 2016

Let’s Get Real: Effective social media for young audiences”, Culture 24, London, 2016

Everything Else is Child’s Play: Wearables, Art and Education“, Lecture delivered at: E2BN, 2015

Making and Breaking“, Lecture delivered at: Intel Superhuman Academy, London, 2015

Digital Families: Interacting Digitally with Family Groups”,  Chair and host, Kids In Museums, Museum of London, 2015

Jury Member, JODI Awards for accessible digital culture, 2014

Hacking Away: Changing Perceptions of Code through Art. Coding and Creativity: Programming, Computational Thinking and the Arts in Schools“, Royal Society of Arts, London, 2013

Kidding Around: Hands on Digital Learning for Children and Families, Museums and the Web, San Diego, 2011


The EdTech Podcast, Episode #4

MO Muziejus, hARTckathon