As part of he Development Phase of Berwick St Michael and All Saints Church HLF bid to carry out capital works and conservation, a fresh website was designed. The redesign presents the project, information on the Bloomsbury Group’s murals within and create a call to action for volunteering and support through donations and purchases of books and prints.
The church at Berwick features the largest works of the artists who lived at the nearby Charleston House: Vanessa Bell, Duncan Grant and their son, Quentin Bell. Completed in 1942, the works were painted in the midst of World War II and offered the artists an escape from the turmoil of the world outside the tranquillity of their Sussex home and today, it still offers a place of discovery, escape and reflection.
The existing site was built on an outdated platform, lacked a clear structure and didn’t make the most of the visual spectacle within the church. As part of the redesign, the site was rebuilt on WordPress and the content rationalised to communicate key messaging on the conservation appeal and HLF project. Developed with a mobile responsive template, the site is striking and easily navigable at any size or on any device.
Using new photography and making the most of archival material such as sketches, preparatory photographs and historical documentation, the story of the ancient and contemporary church was brought to life.
As part of the project, processes for engaging local stakeholders and wider audiences were established, creating a marketing strategy that could be used by the small team managing it. Training was delivered to project team in order for them to take over the legacy of the website.
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